OBJECTIVES
BigID, a leader in data security, privacy, compliance, and governance, was looking to optimize its sales process and give the team more time to build connections instead of spending hours on manual tasks and account prioritization. Like many fast-growing companies, BigID faced the same challenges most revenue teams struggle with today:
- Too many signals, not enough clarity on which to trust.
- Reps spread thin across hundreds of accounts without clear prioritization.
- Sales motions fragmented across multiple tools, slowing execution.
- Pipeline coverage that looked fine on paper but did not translate to closed revenue.
The goal was not more data. It was focus, so sellers knew where to act, what to say, and how to win.
SOLUTION
Revic analyzed over 64 million accounts and more than 320,000 signals to prioritize the companies most likely to convert into customers. Accounts were evaluated using technographics, firmographics, previous engagement, and sales history. By organizing prospecting lists into A, B, and C priority groups, the sales team focused on the accounts with the strongest chance of winning.
Revic pulled the relevant evidence together instead of leaving sellers to dig through dashboards or chase isolated intent alerts. Reps could see which accounts deserved their time and move from prioritization to action faster.
BENEFITS
Less Effort Spent on Low-Quality Pipeline
Revic identified opportunities that were unlikely to move forward and called attention to at-risk deals.
Repeatable Success and Shared Data
Revic analyzed lost and won deals across the entire sales organization, compiling the data into actionable insights.
Sharper Prioritization
By scoring accounts on firmographics, technographics, past engagement, and sales history, Revic gave sellers a clear line of sight to the accounts that mattered most.
Faster Path to Revenue
With clearer priorities and better guidance, sellers spent less time sorting and more time in conversations that moved deals forward.
Revic enables us to maniacally focus on the accounts we can win. The results speak for themselves— 88% of our wins come from accounts that Revic identifies, allowing us to drive efficiency and success like never before.
MARC DEGAETANO | Chief Revenue Officer, BigID
